Netflix Subscriptions Data Analysis

Priank Ravichandar
Aug 19, 2024
4 min read

Identifying the places where Netflix subscribers receive the most content and the best value globally.

Summary of Data Analysis

Dataset

The data was downloaded from Kaggle: https://www.kaggle.com/prasertk/netflix-subscription-price-in-different-countries

The dataset contains details on Netflix subscription fees and content offerings across several countries where Netflix services are available.

Note: The dataset does not include ALL countries where Netflix operates.

Tools

Python

Insights

We have data on 65 countries where Netflix operates across 6 regions.

In terms of the number of countries served,

Europe represents the biggest region for Netflix
Africa represents the smallest region for Netflix

Content

The average library size is 5314 with an average of 3519 TV Shows and 1795 Movies
The content library size varies between 2274 and 7425, which indicates that there is a significant difference in what content a Netflix customer can see based on where they are accessing Netflix from.
75% of customers have access to a library of at least 4948 TV Shows and Movies.

Based on the data we can say that the majority of Netflix’s content in any given country consists of TV Shows.

The standard deviation in TV Shows available is 723, while the standard deviation in Movies available is 327
Therefore, Movies available to users in different countries vary by a smaller margin than TV Shows available to users in different countries.
TV Shows are the main differentiator in terms of content between each country.

Subscription Cost

The average subscription cost for different tiers is as follows:

Basic: 8.37
Standard: 11.99
Premium: 15.61

The cost of a customer’s Netflix subscription tier increases by as much as $22.94 if they relocate to a different country.

Value for Money

The average Netflix customer has access to 700 TV Shows and Movies for every dollar spent on their subscription.

75% of customers ss to 753 TV Shows and Movies for every dollar spent on their subscription, which is just above average.
On the high end, customers in certain countries have access to 2355 TV Shows and Movies for every dollar spent on their subscription.
On the low end, customers in certain countries have access to 237 TV Shows and Movies for every dollar spent on their subscription.

Therefore, the disparity between the value a customer experiences from country to country may be almost as high as 10 times the value for money

Regional Breakdown

Europe

Content: European countries on average have access to the 3rd largest content library, only slightly bigger than Asian countries.
Subscription Cost and Value for Money: Customers experience the least value for money for their Basic Netflix Subscription even though it has the highest overall subscription cost
Country Details:
- Czechia has the Largest Content Library Overall and the Largest Library of TV Shows
- Croatia has the Smallest Content Library Overall and the Smallest Library of TV Shows
- San Marino has the Smallest Library of Movies
- Liechtenstein has the Highest Subscription Costs Overall and customers in Liechtenstein experience the least value for money for their Basic Netflix Subscription
- Taking both Content and Subscription Costs into consideration, customers in Ukraine receive the most value for their Basic Netflix Subscription.

Asia

Content: Asian countries on average have access to the 4th largest content library
Subscription Cost and Value for Money: Customers experience the 2nd highest value for money for their Basic Netflix Subscription and have the 4th highest overall subscription cost
Country Details:
- Malaysia has the Largest Library of Movies
- Turkey has the Lowest Subscription Costs Overall
- Taking purely just value for money into consideration, customers in Turkey receive the greatest value for money for their Basic Netflix Subscription

Africa

Content: African countries on average have access to the 2nd largest content library
Subscription Cost and Value for Money: Customers experience the greatest value for money for their Basic Netflix Subscription and it has the lowest basic subscription cost

North America

Content: North American countries on average have access to the 2nd smallest overall content library
Subscription Cost and Value for Money: Customers experience the 2nd lowest value for money for their Basic Netflix Subscription and it has the 3rd highest overall subscription cost.

South America

Content: South American Countries on average have access to the smallest overall content library
Subscription Cost and Value for Money: Customers experience the 3rd highest value for money for their Basic Netflix Subscription and it has the lowest overall subscription cost.

Oceania

Content: Oceanian countries on average have access to the largest overall content library
Subscription Cost and Value for Money: Customers experience the 4th highest value for money for their Basic Netflix Subscription and it has the 2nd highest overall subscription cost.

Where do Netflix customers experience the highest satisfaction?

A Netflix customer’s primary concern is determining a balance between the value of entertainment and the cost of that entertainment. Ideally, the customer is seeking to pay the lowest amount possible for access to the most content. Based on the information above we can see that consumers in Africa would experience the most satisfaction for three key reasons:

Content: Access to the 2nd largest content library
Subscription Cost: It has the lowest basic subscription cost
Value for Money: Region with the greatest value for money

In particular, South Africa, which ranks 3rd in terms of above-average access to content and below-average basic subscription cost is the best location for Netflix Customers.

Additional Data Necessary

The data only tells how much content is available to customers in each country and how much the different subscription tiers cost. For a holistic comparison, we need to consider factors such as

Number of customers in each country
Number of customers actively using Netflix in each country (including Total hours of content watched, frequency of use, etc.)
Details on the type of content available
Details on customer preferences (in terms of content)
And much more…